Mobile Applications - Quality Matters

Consumption in the mobile application market continues to strengthen. According to recent statistics, 2.6 million applications from the two most important stores of Apple and Android downloaded in October 2011 and December of this year, the forecast is 3 billion downloads per month. The revolution goes on in all the major attractions of phones, including the number of applications on the market. Apples are 500 000 with a fast closing the gap Android 350,000.

For companies that are already involved in digital media and close, brings this voracious appetite opportunities. With analysts and experts in anticipation of continued demand for smartphones and tablet devices provides digital media is a new frontier for economic gain and build relationships with customers. At the same time, the race for the mobile applications market entry of a new challenge. Although the pace of downloads attention, is the number of applications for smartphones and tablet provided more surprises. Yes, you can see the retention after the first month will be depressing for many applications, but for those who survive, increasing the commitment of the customer.
What is the difference between the applications used and discarded? In short, quality counts.

The first half of the equation is the quality of content. Digital content must be meaningful and useful to the high expectations of users of the intelligent application or process needs. If the application is filed false or falls on its promise to the information easier and more attractive to find somewhere flat supply, demand has little chance of survival.
The other half of the equation is the technology used to create, deliver and support the development of mobile applications. In this dynamic vertical, the technology must truly tested and proven. Unlike the creation of the website, the use of mobile technologies and in several languages ​​and is available in four different platforms, operating system to speak. Compare this with the development of the Internet in the world where there is a universal language, in a single platform. Another important element is that the technology should be able to take advantage of new features and capabilities are constantly evolving to develop further. In addition, there is a requirement of proof for the future and as an important device / operating system or change to the market of smartphones and tablets every 90 days. This is another way to look at. The result of the use of technology is happening is that, despite the quantity and quality of compelling content in the mobile application is included, even if it breaks or misbehaves will be scrapped.

Vertical applications is still in its infancy, mobile to find the right formula to make an important part of the user experience can be, is part of the trip. Fortunately, there are some who have already mastered the formula, due to increased competition, high-quality applications in the course of time become the norm.